Course Overview
The M.Sc. in Business Management specializing in Digital Marketing at Steinbeis University is designed for professionals aiming to master the art of digital storytelling and data-driven marketing strategies. This program focuses on equipping students with the skills to enhance campaign efficiency, transform companies into customer-centric hubs, and elevate brands using omnichannel concepts. By integrating theoretical knowledge with practical application, students are prepared to tackle real-world challenges in the rapidly evolving digital marketing landscape.
Program Details
Duration: 24 months (4 semesters)
ECTS Credits: 120
Language of Instruction: English
Study Format: Full-time, with options for online or on-campus study in Berlin
Start Dates: Multiple intakes throughout the year
Entry Requirements: Bachelor's degree or equivalent, professional experience, and proficiency in English (IELTS, TOEFL, Duolingo, or PTE accepted)
Tuition Fees
Total Program Fee: €23,800
Additional Fees: One-time admission fee of €250 and examination fee of €250
Payment Options: Flexible installment plans available
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