The Master of Science (MSc) in Marketing at KEDGE Business School is a comprehensive program designed to prepare students for diverse careers in the dynamic field of marketing. Offered across multiple campuses in Marseille, Bordeaux, and Paris, the program offers a double degree accredited by the Conférence des Grandes Écoles (CGE) and recognized by the French Ministry of Higher Education.
Program Overview
- Flexible Specializations: The program offers four specialized tracks:
a.Brand Management (Bordeaux or Marseille campuses)
b.Negotiation & Key Account Management (Bordeaux campus)
c.International Marketing (Paris campus)
d.Communication and Event Management (Marseille campus, partly taught in French)
- Innovative Curriculum: The curriculum integrates hands-on learning experiences such as business games, case studies with industry partnerships, digital certifications, and Discovery Days. These elements ensure students gain practical skills and insights into current marketing practices.
- Global Perspective: With instruction entirely in English, the program prepares students to understand and navigate international marketing landscapes. It emphasizes the role of digital technologies, responsible marketing practices, and evolving consumer behaviors.
- Admission Requirements: Applicants need either a completed M1 (Master 1) degree, an international Bachelor's degree (equivalent to Bac+4), or proof of 240 ECTS credits. Proficiency in English is essential and can be demonstrated through standardized tests or work experience in English-speaking environments.
- Career Opportunities: Graduates are well-prepared for 80% of marketing roles, including positions in brand management, international marketing, negotiation, key account management, and more. The program boasts high employability rates, supported by a strong alumni network of 2800 marketing professionals.
- Validation of Personal and Professional Experience (VAPP): The program offers a pathway for individuals without standard qualifications to join through the Validation of Personal and Professional Experience (VAPP), which recognizes relevant professional achievements and experience.
The MSc in Marketing at KEDGE Business School equips students with the skills, knowledge, and industry connections necessary to succeed in various marketing careers globally.
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