The Master of Science (MSc) in Digital Marketing & Sales at KEDGE Business School in Marseille is designed to prepare students to become experts in the dynamic fields of digital marketing and sales. Here’s an overview of the course
The MSc in Digital Marketing & Sales at KEDGE Business School is a full-time program starting in September 2024. It is offered in English and provides a comprehensive approach to digital marketing and sales strategies, blending academic rigor with practical skills required in the industry.
Key Features
- Professional Skills Development:
a.The program focuses on developing professional skills essential for success in digital marketing and sales.
b.Students gain expertise through a combination of theoretical knowledge and practical applications.
- Academic Excellence:
a.Advanced academic expertise is integrated into the curriculum, ensuring students learn the latest trends and strategies in digital marketing.
b.The program emphasizes real-world case studies and projects to prepare students for diverse challenges in the field.
- Industry Network:
a.Students benefit from a strong network that includes startups and major digital players across various industries.
b.This network provides opportunities for internships, industry insights, and potential employment after graduation.
- Certifications:
a.Students are encouraged to obtain Google Ads and Google Analytics certifications to enhance their digital marketing credentials.
b.These certifications add credibility and practical skills valued by employers in the digital marketing industry.
- Job Market Orientation:
a.The program includes events such as conferences, study trips, bootcamps, and hackathons focused on emerging digital topics like AI, blockchain, and IoT.
b.These activities help students build a professional network and gain practical experience in digital marketing and sales strategies.
- Local Business Integration:
a.The MSc program is closely integrated with the local business environment, offering opportunities to engage with French Tech Aix-Marseille and other incubators.
b.This integration fosters entrepreneurial skills and provides a platform for innovative projects in digital marketing and sales.
Admission Requirements
a.Short Track: Requires completion of M1 or an International Bachelor's degree (Bac+4), or equivalent.
b.Long Track: Requires completion of 3 years of higher education or equivalent, with optional language scores for entry but compulsory for specialization.
Validation of Personal and Professional Experience (VAPP)
a.The VAPP option allows individuals without standard academic qualifications to apply, based on their personal and professional experiences.
The MSc in Digital Marketing & Sales at KEDGE Business School equips students with the necessary skills, knowledge, and certifications to excel in digital marketing careers, both locally and globally.
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