The course you're considering offers a deep dive into International Marketing and Branding, ensuring you're well-prepared for roles like Brand Manager or Chief Marketing Officer. Here's what you can expect
- Expert Profile Building: The focus is on honing your skills in international marketing and branding. From understanding customer behaviour to mastering digital marketing tools and innovation strategies, you'll be ready for high-level positions in top companies.
- Theory Meets Practice Approach: It's not just about theory; you'll get hands-on experience. Through real-life projects, you'll craft marketing campaigns and interact with industry pros, gaining practical skills to excel in your career.
- Business Project: Working on real projects commissioned by companies, you'll apply what you've learned. This experiential learning lets you tackle actual marketing challenges under the guidance of experienced faculty.
- Semester Abroad and Dual Degree Options: You can choose to spend a semester abroad or opt for a Dual Degree, earning two specialized master's degrees in two years. These options offer valuable international exposure and broaden your horizons.
- International Focus: Each semester, you'll delve into a specific international focus area, exploring different markets and economic contexts. This global perspective prepares you for diverse cultural environments in your career.
- Internship Opportunity: If you've spent time studying or working abroad, you can do a subject-specific internship in a German-speaking company. This hands-on experience in the German business world enhances your professional skills.
Overall, this course at Munich Business School (MBS) provides a holistic and practical approach to international marketing and branding, ensuring you're equipped to thrive in today's global business arena.
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