The course you're considering offers a deep dive into International Marketing and Branding, ensuring you're well-prepared for roles like Brand Manager or Chief Marketing Officer. Here's what you can expect

  1. Expert Profile Building: The focus is on honing your skills in international marketing and branding. From understanding customer behaviour to mastering digital marketing tools and innovation strategies, you'll be ready for high-level positions in top companies.
  2. Theory Meets Practice Approach: It's not just about theory; you'll get hands-on experience. Through real-life projects, you'll craft marketing campaigns and interact with industry pros, gaining practical skills to excel in your career.
  3. Business Project: Working on real projects commissioned by companies, you'll apply what you've learned. This experiential learning lets you tackle actual marketing challenges under the guidance of experienced faculty.
  4. Semester Abroad and Dual Degree Options: You can choose to spend a semester abroad or opt for a Dual Degree, earning two specialized master's degrees in two years. These options offer valuable international exposure and broaden your horizons.
  5. International Focus: Each semester, you'll delve into a specific international focus area, exploring different markets and economic contexts. This global perspective prepares you for diverse cultural environments in your career.
  6. Internship Opportunity: If you've spent time studying or working abroad, you can do a subject-specific internship in a German-speaking company. This hands-on experience in the German business world enhances your professional skills.

Overall, this course at Munich Business School (MBS) provides a holistic and practical approach to international marketing and branding, ensuring you're equipped to thrive in today's global business arena.

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