About the Strategic Marketing Master's Programme at Macromedia University of Applied Sciences
Marketing measures that focus on long-term success rather than just quick sales increases—this is what the Marketing Master’s programme at Macromedia University of Applied Sciences is all about. This course teaches you both in theory and practice about strategic marketing in today's world, including the crucial role of digitalisation.
Facts about Strategic Marketing
Degree Recognition
a. State-recognised and accredited degree
Degree
a. Master of Arts
b. Study Programme: Business Management
Study Duration & Credits
a. 4 semesters: 120 ECTS
b. 3 semesters: 90 ECTS
Start Date
a. Summer semester: 15 March
b. Winter semester: 01 October
Locations
a. Berlin, Munich
Admission Requirements
a. Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)
Fees
a. Tuition fees per semester
b. € 6,500 in Berlin
c. € 5,300 in Munich
d. Registration fee: € 600
Why Choose This Programme?
By enrolling in the Strategic Marketing Master's Programme at Macromedia University of Applied Sciences, you will gain a comprehensive understanding of how to create marketing strategies that not only drive immediate sales but also build lasting customer relationships and brand loyalty. The course combines theoretical knowledge with practical applications, preparing you to face the challenges of modern marketing in a digital age.
Whether you're looking to advance in your current career or pivot to a new role in strategic marketing, this Master's programme equips you with the skills and knowledge to succeed.
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