Overview of the Global Master in Marketing at RBS (Rome Business School)
The Global Master in Marketing is designed to equip students with essential skills to excel in corporate environments focused on consumer engagement. Students undergo personal and professional development aimed at adapting to change effectively. The program emphasizes on using new technologies,maintaining ethical standards,and achieving work-life balance. Students engage in practical learning experiences such as the Business Practice lab with Porsche,where they apply marketing strategies in real-world scenarios.
Key features include
- Career Impact: The program boasts a high placement rate,with graduates securing positions in renowned companies like Digital Angels,Unilever,and P&G within a year of completing the master's.
- International Bootcamp: Participants gain global leadership experience through an intensive one-week international bootcamp in cities like Silicon Valley,Paris,and Rome. This enhances their professional network and global perspective.
- Digital Marketing Certifications: Students acquire expertise in running campaigns on major digital platforms and earn certifications such as Google Ads Search,Google Analytics 4,and Meta certifications,enhancing their professional credentials.
- Career Accelerator Program: Designed to shape individual career paths,this program provides personalized guidance to build competitive profiles in today's job market.
- Academic Recognition: The master's is ranked among the top programs internationally by Eduniversal Ranking 2024,highlighting its excellence in the marketing field.
Throughout the Global Master in Marketing at RBS (Rome Business School),participants acquire foundational management knowledge and specialize in marketing,with a focus on digital marketing strategies. This prepares them to lead responsibly,innovate effectively,and achieve their career aspirations in the dynamic global business landscape.
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