Overview of the International Master in Marketing and Sales at RBS (Rome Business School)
The International Master in Marketing and Sales offered by Rome Business School is designed to equip students with strategic thinking and data-driven decision-making skills. This program focuses on marketing and sales technologies,future trends,and global leadership to accelerate careers in a multicultural environment.
Key Features
- Direct Industry Connections: Students benefit from a strong network of partner companies that enrich their academic experience through Business Practice Labs,company visits,in-class exercises,and lectures that bridge theoretical knowledge with practical industry insights.
- International Exposure: Rome Business School prides itself as the most international business school in Italy. Students engage in a diverse environment with an international faculty and participate in exclusive bootcamps held in major global cities like Silicon Valley,Barcelona,Paris,and more.
- Professional Development: The program aims to make a significant impact on students' professional careers. Besides lectures,it offers structured Career Services,including meetings with top international companies,Company Shadowing,Individual Coaching,and a comprehensive soft skills program.
- Higher Purpose: Embracing the motto "Better Managers for a Better World," the school focuses on training responsible and innovative leaders who drive positive societal change through their business practices.
Special Opportunities
a. Business Practice Lab with Porsche: Students conduct a Marketing Assessment for Porsche and work on projects focusing on competitors,distribution,pricing perception,and communication skills.
b. International Bootcamp: Included in the program,the bootcamp allows students to enhance their global leadership skills and expand their professional networks through intensive sessions in diverse business hubs worldwide.
c. Digital Marketing Certifications: Gain expertise in running campaigns on major digital platforms and earn certifications in Google Ads Search,Google Analytics and Meta,enhancing professional credentials.
d. Career Accelerator Program: Tailored career paths help students explore,build,engage,act,and evolve towards becoming competitive figures in today's job market.
Financial Assistance
a. The program fee for October 2024 is €8,900,with options for installment payments or a 10% discount for full payment. Scholarships are available based on individual profiles and motivations,offering financial support to deserving candidates.
b. The International Master in Marketing and Sales at RBS (Rome Business School) prepares students to excel in dynamic marketing and sales roles globally,blending academic rigor with practical industry experience and professional development opportunities.
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