The International Master in Digital Marketing and Business Transformation at RBS (Rome Business School) integrates fundamental theoretical principles with practical,cutting-edge techniques essential for a global career in digital marketing. Participants are equipped to pass certifications in Google Ads Search,Facebook,Bluprint,and Hubspot by the end of the program.
This master’s program aims to educate professionals who are eager to harness new technologies for innovating existing businesses,transforming corporate cultures,enhancing customer experiences,and adapting to evolving market needs. It empowers students to become digital leaders by fostering digital fluency and developing new competencies.
Why Choose International Master in Digital Marketing and Business Transformation at RBS?
Career Impact: Graduates typically experience a 23% salary increase within one year,securing positions in esteemed companies such as Generali,Group M,and Digital Angels.
Global Perspective: Participants can select from 9 International Bootcamps across 4 continents,offering immersive experiences in Rome,Tuscany,Paris,Barcelona,Nigeria,Qatar,London,China,and Silicon Valley (US),focusing on diverse business topics.
Expert Guidance: Led by Program Director Sabina Eminente,a seasoned international manager with extensive experience in top-tier brands like Nestlé and Mastercard,offering valuable insights in marketing,innovation,and business development.
Practical Learning: Gain hands-on experience in digital business transformation through a Digital Marketing Business Practice Lab with GroupM and a capstone project,collaborating with industry experts to tackle real-world challenges.
Program Highlights
a. Learn the essentials of Digital Business Transformation and assess digital maturity.
b. Master website optimization,SEM,SEO,social media marketing,and content strategies.
c. Develop proficiency in marketing analytics to drive data-driven decision-making.
The International Master in Digital Marketing and Business Transformation at RBS (Rome Business School) equips students with managerial digital skills and a strategic vision for navigating the digital business landscape effectively.
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