The Master’s in Innovation and Tourism Marketing at at UCAM – Universidad Catolica DE Murcia is perfect for those fascinated by the fusion of innovation, technology, and marketing in the tourism sector. Whether you're from a tourism background or another field, this program equips you with the necessary skills and knowledge for innovative marketing roles in tourism organizations.
Here's what the program offers
- Curriculum: It covers innovation management, marketing strategies, and digital technologies in tourism. Topics include consumer behavior analysis, destination marketing, and integrating emerging tech for better tourism experiences.
- Study Options: You can choose between on-campus and online study modes, offering flexibility for students from different backgrounds and locations.
- Credits: The program consists of 60 ECTS credits, providing a balanced workload for in-depth learning.
- Fees and Duration: Tuition fees are competitive, and the program lasts one year, offering focused education in innovation and tourism marketing.
- Learning Environment: Based in Murcia, our campus provides modern facilities. Online learning is also available for remote study.
- Trips and Experience: National trips and work experience opportunities give practical exposure to real tourism settings, enhancing employability.
- Career Paths: Graduates can pursue roles like tourism marketing manager, digital marketing strategist, and destination development specialist.
- Spanish Language Support: Spanish language courses are offered to help international students engage with Spanish-speaking communities in the tourism industry.
- Employability: A high employability rate ensures most graduates secure jobs after completing the program.
In summary, our Master’s in Innovation and Tourism Marketing at UCAM – Universidad Catolica DE Murcia offers a comprehensive education blending theory and practice, preparing you for success in the dynamic tourism industry. Graduates emerge as skilled professionals ready to drive innovation and marketing excellence worldwide.
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