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In the Brand Management B.A. program at Brand University of Applied Science , you'll gain professional knowledge about developing brands strategically. From shaping their identity and positioning in consumers' minds to understanding companies' social responsibilities, you'll learn the ins and outs of brand management.
You'll study in small groups, fostering a creative atmosphere where you'll have the freedom to develop as an independent problem solver. Throughout your studies, you'll work on practical projects for real companies and agencies, gaining hands-on experience.
You'll be guided by experienced professors and lecturers who have practical industry experience. They'll be there to mentor you every step of the way.
The program lasts for 6 semesters (full-time), and you'll earn 180 ECTS credit points. Classes are conducted in both German and English, and the program is based in Hamburg.
After completing the program, you'll earn a Bachelor of Arts (B.A.) degree. This opens up various career paths for you, such as becoming a Strategic Planner, Brand Manager, Product Manager in the Brand Industry, Consultant in Management Consultancies, or a strategist in branding and communication agencies.
If you're passionate about brands and want to learn how to make them successful, this program is for you!
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Let's be real, going to school abroad in Europe is a wonderful experience, but there will be some financial challenges. Rent, school, food, and the occasional weekend getaway can add up fast. The better news is, you don't have to use all of your savings or depend solely on your loved ones. A lot of students work in addition to studying in an attempt to cover their expenses as well as to gain valuable work experience. Read on because we're going to break it all down for you, from what jobs you can do, to how many hours you can work, to how much money you can actually make!
Is It Legal to Work and Study in Europe?
Indeed, most countries in Europe allow international students to work while still attending classes, although the respective country will ascertain how many working hours are allowable. Students in most cases have the opportunity to work full-time during holidays and part-time within the academic term. Prior to searching for jobs, it would be advisable to check the particular employment limitations of your host country.
Here's a brief overview of work-hour laws in popular European study destinations for Indian and Asian students:
• Germany – Between 20 hours a week during semesters and full-time during holidays.
• France – 964 hours per year (about 20 hours per week).
• Netherlands – 16 hours per week during semesters, full-time in summer.
• Spain – 20 hours per week with employer approval.
• Italy – 20 hours per week, full-time during breaks.
• Ireland – During semesters, 20 hours a week; 40 hours during holidays.
• United Kingdom – 20 hours a week during semesters, full-time during holidays.
• Poland – 20 hours per week and full-time in summer.
• Sweden – No specific limit, but work should not affect studies.
• Finland – 30 hours a week during the semester, full-time during holidays.
The most important takeaway? You may work, but do so only within the allowed hours so as not to incur any visa problems.
What Jobs Can You Land as a Student?
So now, let's discuss the deal—what sorts of jobs are you actually able to do during your studies? Well, there are lots on and off campus.
Campus jobs are excellent opportunities to earn some cash without straying too far from your university. You might work as a library attendant, research helper, student ambassador, or assist in the cafeteria. These opportunities are perfect since they usually include flexible timings that fit around your class schedules.
If you're interested in off-campus work, retail work is a good bet. You can be a sales assistant or a cashier in a store, or even get stockroom jobs. Hospitality work such as waitressing, bartending, or barista work are also very much in demand by students. If you want a little bit of flexibility, you can get into delivery work such as food delivery or courier.
For those who possess specialized skills, freelancing can be a great means of making money. From graphic design to content writing, social media management, or tutoring, there are plenty of online websites where you can get hired. You can also make money by teaching English or providing tutoring services in your area of expertise. Babysitting and pet sitting are other laid-back opportunities if you like caring for kids or pets.
How Much Money Can You Really Earn?
This is the million-dollar question! Your wages will vary by job, locality, and firm, but for simplicity's sake, let us simplify. On average, Germany pays between €12 to €15 an hour. France typically pays between €10 to €13 an hour, and in the Netherlands from €10 up to €15. Italy and Spain pay the lowest, in the range of €7 up to €12 an hour. If you are studying in Ireland, you could possibly earn between €11 and €14 an hour.
In Poland, student pay ranges from €6 to €10 per hour, while in Sweden and Finland, one can make from €10 to €18 hourly depending on work. In the UK, pay ranges from €10 to €15 hourly and is a robust choice for working part-time.
If you crunch the numbers, working 20 hours a week at €12 an hour will get you roughly €960 per month. That's enough to pay for a decent portion of your rent and food!
Handling Your Budget Like a Pro
Making money is one thing, but controlling your spending is the ultimate game-saver. Budgeting is your best buddy here. Keeping track of your expenditure with apps such as Mint or YNAB is also a clever thing to do. Opt for the must-spends such as rent, food, and transport first before splurging on entertainment and shopping.
Preparing meals at home rather than dining out will save you tons of money. And you can also eat together with your housemates to minimize expenses. On travel, also ensure that you use student fares. Student travel passes are often available in Europe, which cover a huge part of the travel cost. Moreover, don't overlook university benefits—most university campuses provide you with free or subsidized membership of gyms, libraries, and even cultural shows.
Balancing Work and Study Without Burnout
While studying along with working is a wonderful idea to earn some money and learn some experience, always keep something in mind - your academics must remain your number one priority. If you're not able to balance work with your assignments, it might be wise to scale down your working hours.
Time management is important. Remember your classes, work shifts, and study time by keeping a close eye on your schedule using tools like Google Calendar. Working part-time on campus or freelancing are examples of occupations with changeable hours that may make it easier to balance work and school.
Don't forget to take breaks too! Burnout due to overwork could hamper your productivity at school and work. Therefore, be sure to have time for socialization, relaxation, and self-care.
Final Thoughts: Making Your Side Hustle an Asset
Studying and working in Europe isn't merely a means to earn money—it's a chance to become experienced, new friends, and gain financial independence. Working on campus, a cafe, or freelancing, the list of options is endless when it comes to earning while being able to maintain your studies. With some careful planning and intelligent budgeting, you could live your student life without worrying about your finances all the time.
So, are you up for hustling while studying in Europe? Share your views and experiences below in the comments or simply get in touch with us directly! And if this was useful to you, forward it to your friends planning to study abroad!
So, you’ve made a big decision—you’re heading to Europe for your studies! But while the excitement builds, a question starts creeping in:
“What happens after I graduate? Can I stay back and work? Is PR even an option?”
If this has been at the back of your mind, you are not alone. Almost every student has worries about their future after graduation. The good news? YES, you can stay back, work, and even settle down permanently in most European countries!
In contrast to some nations where students have to leave upon graduation, Europe has systematic routes through which you can go from student to working professional—and ultimately, permanent resident.
So, if you are thinking of making Europe your permanent home, here's all that you need to know.
Remaining in Europe Following Graduation: Your Post-Study Employment Choices
One of the greatest advantages of studying in Europe is how easy it makes things after graduation. Nearly every nation offers a post-study job-seeker visa, so there is a chance to remain back and find employment.
Let us go through some of the top picks:
Germany – With a post-study work visa that lasts 18 months, Germany provides graduates enough time to find a job in their chosen sector.
Spain – Spain offers students the possibility to apply for a 12-month post-study permit that can subsequently be converted into a work visa. If you love Spanish culture and sunshine, then this could be your chance!
Lithuania – Lithuania has a 15-month residence permit following studies to allow time to find a job and convert it to a work visa.
Croatia – Students may remain for a year once they have graduated before seeking a job. Once employed, they can switch to a work visa and later apply for PR.
Netherlands – The Orientation Year Visa lets graduates stay for one full year to find a job or start their own business. Work for five years, and you become eligible for PR.
And it's not only these nations—most other countries, such as France, Sweden, Ireland, and Finland, provide such job-seeker visas for periods between 6 months and 2 years to allow students ample time to acclimate to being employed full-time.
How about post-study work Opportunities?
Given that Europe has many of the world's strongest economies, there are numerous job prospects here, especially in fields such as technology, engineering, business, healthcare, and design.
The auto and technology sectors of Germany are renowned globally. This is where you should establish yourself if you work in business management, engineering, or information technology.
Spain and the Netherlands have great chances in tourism, marketing, and finance.
Lithuania and Croatia are becoming startup centers, making them perfect for students who wish to get immersed in entrepreneurship or the digital world.
And let's not forget—European salaries are competitive, with nations such as Germany, the Netherlands, and Scandinavia boasting some of the world's highest pay scales. And many European countries provide free or heavily subsidized healthcare, solid labor rights, and great work-life balance to boot, so they're all the more enticing for young professionals.
How to Get PR (Permanent Residency) in Europe?
If you’re thinking long-term, PR is the next logical step after securing a work visa. The process varies by country, but the general rule is:
Live and work legally for 3 to 5 years under a valid residence permit.
Have a stable job and sufficient income to support yourself.
Learn the local language (basic proficiency is required in some countries).
Pass an integration test, if applicable (usually in Germany or the Netherlands).
Maintain a clean criminal record.
Here’s how long it takes to get PR in some of the best student-friendly countries:
Germany – 21 months (if you hold an EU Blue Card) or 4 years with a regular work permit.
Spain – You can apply for PR after 5 years of legal residence.
Lithuania – PR is possible after 5 years of continuous work and residence.
Croatia – Grants PR after 5 years of legal stay.
Netherlands – You become eligible for PR after 5 years of residence and employment.
Once you have PR, you no longer need a visa to stay, work, or switch jobs in that country. You also get access to social benefits like better healthcare, pension plans, and easier travel within the EU.
Why Studying Abroad in Europe is More Than an Education
Studying in Europe is an experience as much as an intellectual one. Envision yourself studying somewhere that you can take your tests on Friday and use the weekend to visit Paris, Rome, or Amsterdam. Foreign students who love to travel have one of the best places to visit in Europe, where they can visit 27 countries visa-free with the Schengen Visa. The cultural richness should also not be ignored. European living is interesting, whether walking along Amsterdam's quaint canals, clubbing in Madrid at night, or just getting a cup of coffee at a quaint little café in Berlin.
It spans from Spanish tapas, Italian spaghetti, French patisseries, to German bratwurst. Each nation has something to offer food lovers.
What's the best part? You don't need to be rich to live like this, even as a student. There are student fares on transport, museums, entertainment, and even dining out are affordable in most European towns, so it's easy to do everything without spending a fortune.
How to Make the Process Easier?
If you're keen on remaining in Europe after studies, this is what you should do:
Begin Job Searching Early— Don't wait for your visa to expire. Many students begin applying for jobs before they graduate.
Learn the Local Language: Even a basic knowledge of the language facilitates PR applications and increases employment prospects.
Keep Up with Visa restrictions: Since visa restrictions are prone to change, make sure you stay informed about requirements and deadlines.
Network, Network, Network! Go to industry events, use LinkedIn, and attend employment fairs. Many jobs in Europe come through connections.
Consider the EU Blue Card – If your job meets salary and skill requirements, this makes settling in Europe much easier.
Final Thoughts: Should You Study in Europe if You Want to Settle?
If your aspiration is to study and create a future in Europe, then YES—it's totally possible!
Most European nations have well-defined transition routes from student visas to work visas and later to PR, which facilitate switching to a career in the long term. And with world-class education, plenty of work opportunities, and a lifestyle that is second to none, Europe is one of the best destinations for students who desire professional success as well as an amazing life experience.
So, if you’re considering Europe for your studies, go for it! Your future is waiting, and it looks bright.
Traveling in Europe: A Traveler's Tour of Culture, and Cuisine
If anything enriches life and makes it more worth living, it's travel. Being a traveling soul, I have always been enchanted by the magic of new destinations, the art of storytelling, and, of course, the inescapable passion for food. The excitement of walking down unfamiliar streets, finding lovely little secrets, and losing oneself in foreign cultures is priceless. And as much as there is a dream destination, Europe is a dream come true. As a single traveler, student, or an adventurer, seeing Europe is an opportunity to create memories that last an eternity.
Why Travel to Europe?
Europe fuses contemporary, lively city life, and strolling along European streets is akin to living out of a history book. Just picture yourself engulfed in the stunning architecture of Barcelona, walking through cobblestone side alleys of Paris, or having a coffee at some small little Italian café and gazing through the window. Each place, ranging from white-capped Alps of Switzerland to sunbathed beaches of Greece, is special and is different.
One of the best things Europe does is that it seamlessly connects. Due to fast trains, affordable flights, and picturesque drives, traveling between countries is a piece of cake. Think of waking up in Amsterdam, having lunch in Brussels, and then witnessing the Eiffel Tower's stunning lights at night. Isn't that great?
As a writer without yet having gone to Europe, I can certainly picture myself in front of the Brandenburg Gate, burdened by history, or wandering in Florence's artistic streets with a sketchbook. I get thrilled at the prospect of traveling to these places firsthand, and I'm sure that I will take my own European trip someday, interacting with people, trying authentic food, and recording everything with words and sketches.
The Cause of the Rise in European Tourism
Europe has become one of the most traveled places in the world in recent years. More people than ever are picking up their suitcases and moving to the continent due to the rise of digital nomads, remote work arrangements, and budget travel. Social media has also had a tremendous influence; if you scroll through Instagram or YouTube, you will see stunning landscapes, quaint villages, and great food that you just want to travel to.
After cultural diversity in Europe emerges as the other contributor of popularity. Whatever your interests may be, you'll find there is something for you—food lovers, those who are enthusiastic about history, or adventure freaks. Just imagine visiting Scottish medieval castles, gondola riding among Venice canals, or mountaineering picturesque Swiss Alps. There is some interesting story awaiting each European region, and I look forward to discovering them.
As a writer and the inherently storytelling-loving individual, I get fascinated to find out about the other cultures, talk to the people from the different backgrounds, and get the sense of place that is not limited to the well-known sights. Travel is not just the checkmarking of places on a bucket list; it's about engaging with the spirit of a place through its people, culture, and way of life.
A Culinary Journey: Savoring European Flavors
Now, on to food, which is among the greatest pleasures while travelling. If one thing I completely believe in, it is the fact that cuisine of a location is the optimal way to live it. I am the kind of person that enjoys experiencing the tastes of destinations I visit, and Europe isn't an exception. We all enjoy Italian pizza and French croissants, so who wouldn't want to eat them right from the source? European food is also not to be missed. Every European nation has distinctive flavors that are a reflection of its culture and history.
One of my favorite things when I travel is strolling around crowded food markets, tasting street food, and unwinding in family-owned cafés that give a true sense of local existence are some of my most enjoyed ways to experience an area. Every meal leaves its flavor on your mind, whether you're enjoying a steaming hot Hungarian goulash, Belgian chocolates, or a crispy schnitzel in Austria.
One of my friends had once told me about how she had relished a Portuguese custard tart called pastel de nata from a tiny Lisbon bakery and just how I pictured myself savoring its taste. I could actually taste the flaky crust and rich filling from her vivid description! I look forward to beginning my own culinary journey, one delicious dish at a time, thanks to accounts like this.
Marvels of Culture and Timeless Traditions
Europe has everything in terms of art, culture, and history combined with exquisite landscapes and heavenly cuisine. Varied traditions in every town and city make them unique. Imagine the sights of standing in front of Rome's massive Colosseum, walking around Germany's fairy-tale-like Neuschwanstein Castle halls, or wandering through Lisbon's vibrant streets.
Cultural events and festivals make Europe come to life. Everything from the Oktoberfest in Germany to La Tomatina in Spain and the enchanted Prague Christmas markets is happening all the time. Every trip is instructive and unforgettable because to the historical landmarks, art galleries, and museums that take you back in time.
One of my most important travel ambitions is to experience Vienna's markets at Christmas time, to taste the scent of roasting almonds and cinnamon hanging in the air, the glittering fairy lights, and the warmth of enjoying hot chocolate and looking at beautifully crafted ornaments are all things that I've only ever heard of. Just even considering it, I feel as if I am already there!
Studying in Europe: Beyond Academics Only
European study is a venture for students, and there's more to it than simply earning a degree. As a result of its highly ranked universities, diversified academic programs, and relatively affordable tuition, Europe is an attractive destination for foreign students.
But the best thing is, the chance to go out exploring! For example, you might be a student in the Netherlands and take a train to Paris, or you might be in Berlin. Combining study and travel in Europe is simple because of its small size and first-rate transportation system.
I once heard from a fellow student who said studying in Europe provided her with the ideal balance of excitement and education. She made the most of her weekends by finishing her lectures on Fridays and taking a train to a different place. Tales like these convince me that studying in Europe offers a whole different perspective on life and isn't just about textbooks.
The Adventure Is Ahead
No matter what your fantasy is - a lavish vacation, an educational foreign study experience, a thrilling backpacking excursion, or something else - there is something in Europe for everyone. Its appeal is irrestistable, as it offers such stunning views, variation of cultures, timeless legacy, and delicious food.
I'm a travel buff, so I know that someday I'll be in Europe, soaking up its splendor, recording historic moments, interacting with its inhabitants, and of course, relishing every delectable bite. The finest aspect? Rushing is not necessary. Every second spent in Europe, whether for a brief trip or a longer stay, contributes to a voyage of self-discovery, education, and development.
Then where will your adventure begin? Map your travel plan, pack your bags, and leave to discover Europe's magic one city at a time!
