The MSc in Brand Management at Excelia Business School offers a comprehensive curriculum designed to prepare students for successful careers in brand strategy and management. Here are the key aspects of the course
Program Overview
- Holistic Learning Approach: Integrates lessons in Human and Social Sciences to deepen understanding of societal dynamics and their impact on brand management.
- Accreditation and Certification: Endorsed by the Ministry of Higher Education and Research, recognized as a Master's level qualification, and accredited by EQUIS, AACSB, and other reputable bodies.
- Experiential Development: Emphasizes experiential and personal development (EPD) to tailor learning paths and enhance practical skills essential in the business world.
- Diverse Teaching Team: Composed of research-active faculty and industry professionals to provide a balanced perspective on contemporary brand challenges.
Program Structure and Delivery
- Teaching Format: Core modules are delivered through amphitheatre-style lessons, fostering group learning among peers. Additionally, small group tutorials cater to specialized topics and individual language abilities.
- Specialized Masterclasses: Includes sessions on Personal Branding and Neuromarketing to sharpen professional profiles and understand consumer behaviour insights crucial for effective branding strategies.
- Practical Projects: Engages students in real-life scenarios through the Business Game and Climacité© Project, promoting problem-solving skills and environmental consciousness.
Career Opportunities
- Job Roles: Graduates typically secure positions such as Brand Manager, Brand Activation Manager, Brand Portfolio Manager, Product Manager, Community Manager, and Consultant across various industries globally.
- Employment Success: A strong track record with all graduates finding employment within six months post-graduation, often in managerial roles.
- Starting Salary: The average starting salary for graduates is €39,000, reflecting the program’s effectiveness in preparing them for competitive roles in brand management.
The MSc in Brand Management at Excelia Business School equips students with theoretical knowledge, practical skills, and a global perspective essential for thriving careers in managing and strategizing brands across diverse sectors worldwide. The program’s emphasis on experiential learning, interdisciplinary insights, and professional development ensures graduates are well-prepared to make significant contributions in the field of brand management.
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