Overview of MSc in Digital Marketing at Excelia Business School
The MSc in Digital Marketing at Excelia Business School is designed to equip students with advanced skills in digital marketing strategies tailored for today's digital-centric business environment. This program offers a comprehensive curriculum that integrates theoretical knowledge with practical insights from industry experts.
Program Structure and Locations
- Duration: The program is available in both 12-month and 24-month tracks, catering to students with varying educational backgrounds.
- Campuses: Students can choose to study in La Rochelle, Paris, Tours, or Orléans, each offering unique opportunities and resources.
Accreditations and Qualifications
- Accreditations: Accredited by the French Government, EQUIS, AACSB, and holds RNCP Level 7 certification.
- Qualification: Upon completion, graduates receive a Master's degree equivalent to 5 years of higher education.
Key Learning Areas
- Digital Marketing Fundamentals: Students gain expertise in digital communication strategies across various digital platforms and channels.
- Agile Methodology: Focuses on agile project management practices to adapt quickly to market changes and foster rapid business growth.
- Human Sciences Integration: Provides insights into societal and behavioral aspects impacting digital interactions and consumer behavior.
Unique Features
- Experiential and Personal Development (EPD): Emphasizes soft skill development through team projects and multicultural contexts, preparing students for leadership roles.
- Business Game: Engages students in real-life business simulations to tackle strategic challenges, enhancing practical decision-making skills.
- Climacité© Project: Involves participation in environmental projects aimed at promoting sustainability and global awareness.
Career Preparation
- Internship Opportunities: Offers 4 months of internship experience to apply theoretical knowledge in real-world settings.
- Industry Seminars: Regular seminars by industry professionals provide insights into current trends and challenges in digital marketing.
- Digital Entrepreneurship Module: Encourages students to develop digital projects, fostering entrepreneurial skills and innovative thinking.
Teaching Approach
- Faculty Expertise: Led by a diverse team of research-active faculty and industry professionals renowned for their expertise in digital marketing and management.
- Pedagogical Innovation: Integrates cutting-edge research from Excelia Lab with practical industry insights, ensuring a robust learning experience.
The MSc in Digital Marketing at Excelia Business School equips students with the necessary skills and knowledge to excel in digital marketing roles, emphasizing agility, innovation, and ethical practices in today's dynamic business landscape.
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