The Master's Programme in International Marketing Management

LUT University
Lappeenranta

The Master's Programme in International Marketing Management at LUT University teaches you how to succeed in marketing globally. Today's business world is full of uncertainty and technology changes fast. So, knowing how to make smart choices based on data is really important. This program, accredited by EFMD, gives you a complete learning experience. You'll learn about global marketing, digital marketing, analyzing data for marketing, international business, and making value.

During the program, you'll learn lots of skills through different activities. These include studying real cases, playing simulation games, giving quick pitches about ideas, doing tasks for companies, and acting out different roles. These activities help you be creative, focus on customers, and solve problems using data. Also, about 80% of students work on real business problems for their final projects. This gives them valuable experience in solving real marketing problems.

The courses cover all the important parts of marketing management. They mix learning from real-life situations with traditional teaching. This helps you get involved, solve problems, find information, analyze things, and speak well in public. Also, the program makes sure to get input from companies. This means you'll learn from professionals working in the industry.

The way the courses are taught mixes online and on-campus learning. This gives you flexibility. Some courses can be done online, while others need you to come to Lappeenranta for classes, talks, and meetings. If you join the program, be ready to attend classes on campus when needed, as the course descriptions say.

Overall, this program gives you a solid education in marketing management. It prepares you well for jobs in marketing, both at home and abroad. By learning theory and getting practical experience, graduates can handle the challenges of the global market and make smart marketing decisions that lead to business success.

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