MSc in Marketing course at IBAT College Dublin in collaboration with ATU
Program Overview
- Duration: 1 year (Full-Time)
- Start Date: September 2024
- Days: Classes are held 3 days a week (according to the timetable)
Certification
- IBAT in collaboration with ATU (Specific certification details may vary; check with the college)
Key Highlights
- Focus: Strong emphasis on digital and omni-channel marketing.
- Data Analytics: Using data to make smart decisions.
- Graduate Success: Many graduates get jobs in marketing.
- Class Size: Small classes for a personal learning experience.
- Practical Approach: Projects that mimic real-world business challenges.
Program Goals
- Improve marketing skills and career growth.
- Share the best ways to grow businesses using marketing.
- Use real business challenges to grade students.
- Work with local groups and businesses.
Program Structure
Semester 1 Modules
- Driving Marketing in SMEs (Must take, 10 credits)
- Data Analytics (Must take, 5 credits)
- Omni-channel Marketing Communications (Must take, 10 credits)
- Research Methods (Must take, 5 credits)
Semester 2 Modules
- Advanced Digital Marketing (Must take, 10 credits)
- Innovation & Entrepreneurial Mindset (Must take, 10 credits)
- Managing Sales (Must take, 5 credits)
- Shaping Consumer Behaviour (Must take, 5 credits)
- Work Based Learning Research Project (Must take, 30 credits)
Additional Info
- Practical Focus: Learn hands-on marketing skills.
- Research Project: Big focus on real-world projects at the end.
- Industry Focus: The program is made with help from business leaders.
This program is designed to give you up-to-date skills in marketing and get you ready for a job in marketing when you finish at IBAT College Dublin.
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