MSc in Marketing course at IBAT College Dublin in collaboration with ATU

Program Overview

  • Duration: 1 year (Full-Time)
  • Start Date: September 2024
  • Days: Classes are held 3 days a week (according to the timetable)

Certification

  • IBAT in collaboration with ATU (Specific certification details may vary; check with the college)

Key Highlights

  • Focus: Strong emphasis on digital and omni-channel marketing.
  • Data Analytics: Using data to make smart decisions.
  • Graduate Success: Many graduates get jobs in marketing.
  • Class Size: Small classes for a personal learning experience.
  • Practical Approach: Projects that mimic real-world business challenges.

Program Goals

  • Improve marketing skills and career growth.
  • Share the best ways to grow businesses using marketing.
  • Use real business challenges to grade students.
  • Work with local groups and businesses.

Program Structure

Semester 1 Modules

  1. Driving Marketing in SMEs (Must take, 10 credits)
  2. Data Analytics (Must take, 5 credits)
  3. Omni-channel Marketing Communications (Must take, 10 credits)
  4. Research Methods (Must take, 5 credits)

Semester 2 Modules

  1. Advanced Digital Marketing (Must take, 10 credits)
  2. Innovation & Entrepreneurial Mindset (Must take, 10 credits)
  3. Managing Sales (Must take, 5 credits)
  4. Shaping Consumer Behaviour (Must take, 5 credits)
  5. Work Based Learning Research Project (Must take, 30 credits)

Additional Info

  • Practical Focus: Learn hands-on marketing skills.
  • Research Project: Big focus on real-world projects at the end.
  • Industry Focus: The program is made with help from business leaders.

This program is designed to give you up-to-date skills in marketing and get you ready for a job in marketing when you finish at IBAT College Dublin.

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