The modern digital landscape has converted consumers into active participants, blurring the boundaries between companies and customers. Today's media is driven by brands, social media campaigns, and individual influencers who establish and nurture relationships with target audiences. This continuous discourse is important for attracting new customers and maintaining connections with existing ones. This program delves into topics such as crafting Public relations Campaigns, Media Strategies, Organizational Communication, and Ethics.
you can opt for either the Six-Semester program (option 1) with 210 ECTS or the Seven-Semester program (option 2) with 240 ECTS.
Degree granted
Option 1: Bachelor’s degrees (proprietary title)
- A proprietary bachelor’s degree granted by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School, Switzerland.
Option 2: Bachelor’s (proprietary title) + BA (Hons) in Business Management
- A proprietary bachelor’s degree granted by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School, Switzerland.
- A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.
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