In today's dynamic market environment, characterized by continuously evolving consumer preferences, companies increasingly rely on innovative and skilled marketing professionals to drive creative initiatives. This program at EU Business School delves into contemporary marketing methodologies and theories from diverse perspectives, providing you with a comprehensive understanding of how marketing strategies intersect with the analytical, strategic, and operational aspects of business.
Upon completion, graduates are granted with a university-specific master’s degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, as well as a Certificate in Advanced Studies from EU Business School, Switzerland.
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