The Master in Digital Marketing, Transformation & Design Thinking at EU Business School is crafted to equip you with the necessary skills to excel in the rapidly evolving landscape of digital business. This program empowers you to design impactful digital marketing campaigns, adopt a strategic approach to digital transformation, and innovate businesses and products leveraging new technologies. Additionally, you will gain insights into consumer behavior and the core principles underlying search engine algorithms. They will also learn to generate innovative ideas using design thinking methodologies and other ideation techniques.
Upon successful completion of the program, you will receive a university-specific master’s degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, along with a Certificate in Advanced Studies from EU Business School, Switzerland. The program spans one year and is structured into three terms, each consisting of two specialized courses, a project-based module, and a skills-development module. Furthermore, you will engage in real-life case studies, company visits, and Business Immersion Weeks throughout the year. To graduate, participants are required to complete a Final Capstone Project worth 6 ECTS credits.
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