The marketing of products and services is crucial for the success of any business, particularly in today's rapidly changing and diverse business environment. This program offers a comprehensive framework for understanding international markets, competitors, product portfolios, and consumer behavior. you will gain insights into the latest trends in digital marketing strategies, advertising, and media, preparing you for a career in international marketing.
Upon completion, you receive a university-specific MBA degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, along with a Certificate of Advanced Studies from EU Business School, Switzerland. The MBA in International Marketing is a one-year, three-term program, with five to six course modules per term supplemented by seminars, company visits, guest speaker sessions, and case studies. To graduate, you are required to complete a management research methods module and a dissertation. Additionally, the program offers a part-time option spanning two years and six terms.
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