Digital transformation has transitioned from a future concept to an immediate reality, reshaping the business landscape at an unprecedented rate. In response, companies are actively seeking digital visionaries to navigate this evolving terrain and maintain competitiveness. This program at EU Business School delves into both theoretical frameworks and practical applications, covering the foundations, implementation strategies, and business models essential for success in the digital realm. Equipping you with the necessary competencies demanded by today's corporate environment, the Master in Digital Business is a comprehensive one-year program offered by Universidad Católica San Antonio de Murcia (UCAM), Spain, in collaboration with EU Business School, Switzerland.
Structured into three terms, each comprising subject-specific courses, project-based modules, and skills development activities, the program ensures a holistic understanding of digital business. Real-life case studies, company visits, and Business Immersion Weeks further enrich the learning experience. To graduate, participants are required to undertake a Final Capstone Project (6 ECTS), allowing you to apply their acquired knowledge and skills in a practical setting.
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