The Master's in Marketing Management at CBS International Business School offers a comprehensive and dynamic curriculum designed to equip you with the knowledge and skills necessary to excel in the ever-evolving field of marketing. Throughout the program, you not only delve into the intricacies of marketing strategies but also develop a robust foundation in various business disciplines, ensuring they are well-prepared to navigate the complexities of the global marketplace.
The first semester of the program immerses you in a diverse range of marketing strategies aimed at establishing strong, distinctive, and globally recognized brands. Recognizing the challenges posed by global competition and cultural differences, you learn to develop strategies that not only address current trends and customer needs but also anticipate future market demands. Emphasis is placed on crafting strategies that have the power to influence markets, taking into account the evolving landscape of consumer behavior and communication channels.
In the second semester, you delve into the intricacies of pricing strategies and sales management. Through a combination of calculatory and psychological methods, you learn how to set prices effectively, influence sales figures, and manage product lifecycles. Additionally, you explore sales strategies, including decisions related to distribution channels and sales targets, honing their ability to drive revenue growth and enhance brand visibility.
The third semester focuses on market innovation, emphasizing the importance of strategic planning in launching new products or entering new markets, particularly in competitive or disruptive sectors. you learn to anticipate market trends, identify emerging opportunities, and develop innovative strategies to stay ahead of the competition.
Throughout the program, you are challenged to adapt to the rapidly changing landscape of marketing, particularly in the digital age. With the proliferation of communication channels and the constant bombardment of advertisements, you learn to navigate the complexities of effective advertising and branding in an "always-on" society. The program emphasizes the need for flexibility and agility in strategic marketing decisions, preparing you to become the next generation of marketing leaders who can shape change and drive success in an increasingly dynamic global marketplace.
Upon completion of the Master's in Marketing Management program, graduates are equipped with the skills and expertise to analyze markets, target audiences, and competitors effectively. They are adept at building brand awareness, designing products with maximum sales appeal, and delivering the right advertising messages through the most efficient channels. Whether pursuing careers in international marketing or entrepreneurship, graduates of the program are well-positioned to thrive in a variety of roles across industries.
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7 Sep 2025
Intake-
DeadlineEnglish
Language8,910 euro
Applicaiton Fee
International Business (B.Sc.) International Business (B.Sc.) International Business (B... International Business (B.Sc.)
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