The Bachelor of Arts in Business Administration and Service Management is designed to combine core business administration knowledge with strong service-management skills, especially for industries like hospitality, tourism, and other service-oriented sectors. The Programme follows a dual and practice-oriented study model whereby students learn theory not only at the university but also obtain work experience in partner companies while studying. The first two semesters will be held online in English. Presence and practical phases are then carried out in Germany.
Degree awarded: Bachelor of Arts (B.A.)
Duration: 7 semesters (3.5 years)
ECTS credits: 210 ECTS
Intakes: Summer semester only
Language of instruction: English in the 1st and 2nd semesters, then partly German in higher semesters (bilingual)
Accreditations
The programme is listed on the DAAD database under international programmes.
It follows a dual study format, linking theory with practical phases in partner companies for service‑sector industries (especially hospitality).
Admission Requirements
A German university entrance qualification (Hochschulzugangsberechtigung) or equivalent international qualification.
Language requirements: since the first semesters are in English, proficiency in English is required; German language skills are beneficial for higher semesters.
Successfully completed admission/assessment test (for applicants with non‑German qualification).
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