For students aiming to develop a solid foundation in brand communication, marketing concepts, and business strategies, the Bachelor of Business Administration (BBA) in Marketing & Communication program at the New European College (NEC) is the best course of study. Consumer behavior, marketing approaches, communication methods, and the importance of branding in the highly competitive global market setting are the major points of focus for this study.
The course integrates business knowledge with knowledge of marketing, enabling students to acquire skills in critical thinking, creative communication, and knowledge of modern marketing environments.
This Course: Why Choose It?
Choosing the BBA in Marketing and Communication at NEC enables students to
Acquire a comprehensive familiarity with marketing ideas and techniques for business communications.
Identify the ways different markets are accessed or reached by businesses.
Familiarize yourself with market-driven decision making and consumer behavior.
You can develop important business knowledge that is applicable to many different businesses.
Prepare for Professional Responsibilities in Marketing, Communication, and Business Support Services.
The course is suitable for interested students majoring in marketing, branding, communication, and business-oriented courses.
Why Study at Munich's New European College?
New European College is a private business school in Munich, one of the most important economic and business hubs in Germany. It offers English-taught business programs for international students seeking a European education with global relevance.
Studying at NEC provides
An English-medium bachelor’s degree in Germany.
Practice-oriented study approach in business education.
Exposure to a Global Academic Setting.
The opportunity to access education in Munich, a city known for its business and employment opportunities.
Recognitions & Accreditations
NEC operates in compliance with German higher education standards.
The degrees are recognized worldwide as well as within the EU.
Eligibility Criteria
In order to be considered for the program in BBA - Marketing & Communication at NEC, candidates must
Possess a valid Secondary School Graduation Certificate (High School Diploma).
Complete the requirements of English language proficiency (level B2 or higher) or equivalent.
Send necessary application documents, academic records, as well as a letter of motivation.
Awarding Institution / Degree Granted
Degree Awarded: Bachelor of Business Administration (BBA)
Specialisation: Marketing & Communication
Awarding Institution: New European College (NEC), Munich, Germany
Duration, Language & Study Mode
Duration: 3 years (full-time)
Language of Instruction: English
Study Mode: On-campus
Intake: Typically September
Why Study in Germany
Education-wise, Germany offers international-standard education, heavy industry exposure, and growth opportunities for graduates. As an European Union member state, it offers high-class education combined with international acceptance of business courses.
Scholarships & Funding Opportunities
Merit-Based Tuition Fee Reduction (NEC)
NEC Institutional Scholarship
Deutschlandstipendium (Germany)
Erasmus+ Mobility Grant
DAAD External Scholarships (subject to eligibility)
Private & Foundation-Based Scholarships in Germany
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