This 180-credit, six-semester, full-time undergraduate degree provides students with a broad business management grounding and specialist marketing understanding. It's renowned all over the globe and created for creative, data-driven individuals who want to inspire digital interactions, create brand plans, and lead the way in innovation.
Admission Requirements
General university entrance qualification
English proficiency: B2 level (for instance, IELTS overall 6.0, minimum 5.5 each) or equivalent (TOEFL iBT, PTE, Duolingo)
GISMA offers a free English test; international students must complete an entrance test
Foundation Programme available for extra academic preparation
Intakes & Fees
Intakes: January, April, July, October
Tuition Fee: from approximately €9,600 per year
Highlights
Accredited by the Chartered Institute of Marketing (CIM)—making GISMA the only university in Germany with CIM-accredited degrees in marketing
Semester 5 features a “mobility window” for studying abroad, completing internships, or taking career development modules (e.g., in London, Shanghai, or Singapore)
Learning is delivered via a hybrid model combining on-campus lectures with e-learning, case studies, and group projects, supported by personalised coaching
Accredited by ACQUIN, state-recognised, and AMBA-backed (via Global MBA accreditation)
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