The Master in Digital Marketing & E-commerce from EAE Business School is a postgraduate course with a futuristic approach toward building the managerial competencies of students to assume responsibility in leading positions within the increasingly dynamic economy. The program seeks to deliver the kind of education required for the conception, execution, and management of effective digital marketing and online commercial strategies in global markets.
With its strong emphasis on digital transformation, consumer behavior, and data-driven decision making, the program examines the dimensions of digitalisation and its effects on business models and customer relationships. This way, students get hands-on experience working with digital tools and platforms with actual business scenarios, and they become efficient in leading digitalization and innovation in businesses.
Why Select This Course?
The students of this master’s level program get the opportunity for
Understand how to interact with customers online, how to do business online, and how to market online.
Understand how consumer behavior and corporate success are affected by Digital Technology.
Familiarize yourself with various tools of analytics, social media marketing, SEO, SEM, and marketing automation.
Create, manage, and enhance your e-commerce websites and online sales.
Develop your leadership to manage lead efforts for commercial growth and digital transformation.
The program is open to professionals from various fields and recent graduates who wish to practice digital marketing, e-commerce, branding, and online company management.
About EAE Business School
With campuses in Madrid and Barcelona, EAE Business School is among the most recognized Global Business Schools. With an overwhelming industry orientation, EAE bears a combination of academic excellence with practical learning so that students acquire tangible skills fitting current market requirements. Strong corporate links, international faculty, and a multicultural classroom are some of the ingredients of EAE that put its graduates in the frame to work in global business environments.
Recognitions & Academic Standards
EAE Business School is part of the Planeta Formación y Universidades network.
Programs follow European higher education standards and industry-aligned curricula.
The master’s degree is internationally recognised and valued by employers worldwide.
Eligibility Criteria
Candidates need to fulfill the qualifications mentioned below
A bachelor's degree in any field or equivalent qualification.
In addition, the profile of the applicant would also influence the nature of the necessity of the professional experience
English or Spanish language proficiency, based on the selected path.
The submission of academic transcripts, Curriculum Vitae, motivational letter, and identification documents.
Awarding Institution / Degree Granted
Degree Awarded: Master in Digital Marketing & E-Commerce
Institution: EAE Business School
Campuses: Barcelona or Madrid, Spain
Language of Instruction: English or Spanish (depending on track)
Duration, Language & Study Mode
Duration: 12 months
Credits: 70 ECTS
Study Mode: Full-time, on-campus
Intakes: 2025 intakes with early-bird and discount options available
Location: Barcelona or Madrid, Spain
Why Study in Spain?
The major benefits of studying the subject of Digital Marketing and E-Commerce in Spain lie in engaging the student directly in the heart of Europe’s most booming digital and start-up hub. Specifically, Barcelona has become a significant hub for innovation, e-commerce, digital agency, and international brands, providing the student with first-hand experience of modern and trending online marketing approaches. Furthermore, Spain offers a highly entrepreneurial, digital-savvy, and internationally oriented environment, which makes it the best haven for attaining and succeeding in the digital marketing and electronic commerce industry from a global point of view.
Scholarships & Funding Opportunities
Merit-based scholarship for tuition fees would be offered based on the academic background, professional profile, and merit of the application.
Apart from that, students can also consider external scholarship opportunities available in Europe, provided certain requirements and availability of funds permit them.
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