The Master in Digital Marketing, Transformation & Design Thinking offered at EU Business School is a program aimed at graduates who are interested in knowing how technology, marketing and creative techniques are revolutionizing business today. The class will help students get a grasp on the basics of business together with some advanced concepts such as digital marketing, innovation and design thinking that will help graduates understand how businesses have responded to digital changes.

A few of the topics covered in the course include digital marketing tactics, digital transformation, consumer behavior, innovation management, and design thinking. Students will learn the different means through which organizations have utilized digital technology and design thinking to enhance their interactions with customers and earn from innovations. Some of the approaches used in the training of students include case studies, assignments, and interaction-based sessions.

Why Select This Course?

The most important aspects covered in the Master in Digital Marketing, Transformation & Design Thinking Program

Learn about digital marketing approaches and consumer engagement.

In order to understand digital transformation and innovation within businesses.

Creative problem solving abilities by learning design thinking.

Practical experience gained from project work and case studies.

For building analysis, strategy, and creativity.

The course would be of immense value to the graduates seeking a career in digital marketing, innovation management, or corporate transformations.

Reasons for choosing EU Business School – Munich Campus?

EU Business School offers a modern and international learning environment focused on practical business education. The campus in Munich provides access to one of Europe’s leading centres for digital innovation and business.

The advantages include

An international class with students from varied nationalities.

Teaching by practice that involves practical applications of digital marketing techniques.

Global exposure gained via exchange programs.

Learning that is compatible with the modern trends of digitalisation and innovation.

Recognitions & Accreditations

EU Business School is a private institution offering internationally oriented business programs. This course adheres to the educational norms established in Europe and provides globally applicable knowledge.

Eligibility Criteria

Applicants should

Have a recognized bachelor’s degree in business, marketing or any related subject.

Provide your academic records.

Be proficient in English (IELTS 6.5).

Go through the admissions procedure of the university.

Awarding Institution / Degree Granted

Degree Title: Master in Digital Marketing, Transformation & Design Thinking

Specialisation: Digital Marketing, Transformation & Design Thinking

Awarding Institution: EU Business School

Language of Instruction: English

The study program equips students for working in digital marketing and innovations.

Duration, Language & Study Mode

Duration: Approximately 1 year (3 semesters)

Study Mode: Full-time, On-campus

Language: English

Location: Munich

Credits: 60–90 ECTS

Why Choose to Study in Munich, Germany?

Munich is one of the largest digital innovation, technology and creative hubs in Europe and a great place for research in digital marketing and business transformation, due to the rapidly developing sectors of IT, media and marketing there.

International companies, start-up ventures, and advanced business environments have an advantage for students.

Scholarships & Funding Opportunities

EU Business School Scholarships

Deutschlandstipendium (Germany Scholarship)

DAAD Scholarships (External – subject to eligibility)

Other External & Private Foundation Scholarships in Germany

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