Course Overview
Master in Digital Marketing, Transformation & Design Thinking at EU Business School Barcelona is a three-term (one-year) program meant to provide students with advanced training in digital marketing, digital transformation strategies, and creative design thinking. The program teaches students how to design effective digital campaigns, re-engineer business models driven by innovative technologies, understand consumer behavior, and apply ideation techniques such as design thinking in product or service design.
Program Details
Time period: three terms (approximately a year)
60 ECTS in credits
Degree Awarded
• Título propio Master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
• Also a Master’s degree from EU Business School Switzerland (with institutional/programmatic accreditations: ACBSP, IACBE, IQA; certified by eduQua)
Start Dates: October, January & April
Language of Instruction: English
Location: Barcelona campus; also available via Digital (“Digital Campus”) option
Tuition Fees: ~ € 5,200 per term for Barcelona campus (some variations depending on digital or on-campus delivery)
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