The fashion and luxury industry is characterized by innovation, branding, and elitism and thus requires individuals knowledgeable about aesthetics and corporate strategy. This particular master's program at EU Business School Geneva aims at equipping students with knowledge on the management of luxury brands and consumer experiences within the international luxury market.
The curriculum of this master's program delves into the workings of fashion and luxury companies in the dynamic world. It specifically examines issues relating to branding, marketing and the emerging nature of consumers' purchasing decisions. In this regard, students will be able to analyze how brands are managed while adopting changing trends in the fashion industry through case studies and projects in the industry.
Why Study This Program?
Build your skills in fashion and luxury brand management
Get insight into the global luxury industry and consumer psychology
Developing knowledge in Marketing Strategies, Retail, and Communication
Learning about Positioning and Brand Management Techniques
Preparing for careers in luxury fashion industries
In addition, students have the advantage of being able to move around the world through the opportunity to study in any EU Business School campus.
The unique combination of creativity and strategic business knowledge that our programs provide prepares students for success in the luxury market arena.
Why Attend EU Business School Geneva?
EU Business School provides its students with an internationally-minded education experience through a balance of academic performance and practical exposure. The Geneva campus gives applicants the opportunity to learn in an internationally-minded environment which would be suitable to study luxury business.
The advantages include
A diverse and multicultural student community
Practical learning from industry cases
Global networking opportunities and exposure
Curriculum designed to keep up with changing fashion and luxury business
Recognitions & Accreditations
Master in Fashion & Luxury Business will be delivered in line with international academic standards, reflecting the quality-driven educational philosophy of EU Business School Switzerland.
Eligibility Criteria
Academic Requirements
A certified copy of the bachelor’s degree and transcripts
English Language Proficiency
Applicants must provide any of the following
TOEFL: 93 (internet-based) / 238 (computer-based)
IELTS: 6.5
Cambridge (CAE): C1 with a minimum score of 176
PTE Academic: Minimum 59
Native English speaker or equivalent qualification
Additional Admission Criteria (any one of the following)
A GPA of 3.0 on a 4.0 scale
A satisfactory GMAT or GRE score
An interview with the Academic Dean
Alternative Pathway: Candidates who fail to satisfy the above mentioned requirements can enter into the program only after they pass an interview that will be carried out by the admission panel.
Awarding Institution/Degree Granted
The following will be awarded on successful completion of the program
Master of Science in International Business Management from EU Business School Switzerland, accredited institutionally by IQA International Quality Accreditation and endorsed by eduQua, as well as being program accredited by ACBSP and IACBE.
A university-specific master’s qualification (título propio) granted by Universitat de Vic – Universitat Central de Catalunya
Degree Title: Master in Fashion & Luxury Business
Additional Qualification
There is also the choice for graduates to take another U.K. state-approved qualification offered by London Metropolitan University.
The following criteria need to be met by the students seeking to get the MSc in International Business Management
A 14-week Business Consultancy Project (30 ECTS)
A Research Module
Important Note
Students entering through the Executive Bridging Program (EBP) will receive the EU Business School master’s qualification, with the possibility of earning the additional U.K. degree upon fulfilling the required components.
Duration, Language & Study Mode
Duration: 1 year (full-time)
Study Mode: On-campus
Language: English
Location: Geneva
Credits: 60–90 ECTS
Why Study in Geneva, Switzerland?
Geneva is famous all around the world for its luxury industry, international corporate sphere, and high standards of living. It provides exposure to luxury products and brands and hence makes it a good choice for fashion and luxury business studies.
Aside from knowledge on international luxury market trends, students also get to benefit from a progressive and multicultural environment.
Scholarships & Funding Opportunities
EU Business School Scholarships
Swiss Government Excellence Scholarships (subject to eligibility)
Other External & Private Funding Opportunities
Exclusive Scholarships by My Admission Partner
My Admission Partner provides personalised support to help students access financial aid and simplify the application process.
Benefits include
Tuition fee reductions
Application and documentation assistance
Personalised scholarship guidance
Explore scholarships and exclusive benefits through My Admission Partner to know more.
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