Course Overview

For individuals willing to extend their knowledge in modern marketing, EU Business School Barcelona provides a three-term, one-year Master in Marketing course (60 ECTS). It focuses on strategic, analytical, and operational roles of firm decision-making in marketing. To prepare graduates to be innovative, adaptable professionals operating in changing marketplaces, students gain both conventional and modern marketing techniques, such as consumer behavior, evidence-based practice, market entry approach, digital equipment, and fieldwork projects.

Program Details

Duration: three terms (one year)

60 ECTS in credits

Degree awarded

• A título propio Master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain

• A degree from EU Business School Switzerland (which is accredited by ACBSP, IACBE, IQA and certified by eduQua)

Start Dates: October, January & April

Language of Instruction: English

Location: Barcelona (also available in a Digital/Online campus version)

Tuition Fees

€5,450 per term.

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