The New European College (NEC) Business School in Munich offers a postgraduate Master of Digital Marketing & Communication program that is completely taught in English and aims to equip students with the skills of strategic thinkers and leaders in the constantly evolving context of digital business. This program integrates a high level of knowledge in business management with knowledge of digital marketing, new media, communication strategies, and data analytics as a specialization within the Master of Business Management (MBM) program. Upon completion, the students are able to comprehend and influence the manner in which brands interact with stakeholders and audiences in the constantly evolving context of the digital world.
Through case studies, project weeks, professional inquiry, and a professional-based learning module that is often directly linked to a final project or short placement, this curriculum integrates academic study with industry engagement in an innovative manner. In order to enable a seamless transition into a leadership role within digital, media, and communications sectors, the Master of Digital Marketing & Communication program at the NEC Business School promotes both research and marketing application.
Why Choose This Course?
The Master of Digital Marketing & Communication program at NEC gives you the chance to
Explore how the digital era, ranging from social media to mobile and data analytics, impacts contemporary marketing and communication practices.
Gain knowledge in-depth into digital marketing concepts, communication practices, and engagement with audiences in a global business environment.
Acquire knowledge through projects, research, and professional inquiry that connect theory and practice.
Develop your skills to use analytics, interpret data, and integrate digital strategies with organizational communication.
Develop yourself for a strategic role that requires analytical skills and creative thinking in marketing and communication.
Students who aspire to further the innovation of marketing functions in multinational corporations, manage digital projects, or help with communication strategies should take up this course.
Why Study at New European College (NEC), Munich?
New European College (NEC) is a recognised business school located in Munich — one of Germany’s most prosperous cities and a strong economic hub in Europe. NEC offers international students a contemporary business education that emphasises practical relevance and personalised academic support.
Studying at NEC offers advantages such as
English-medium instruction across all modules.
Interactive learning approaches such as presentations, teamwork, and case studies that mirror actual business situations.
Project weeks and professional enquiry modules that link academic learning with real business scenarios.
Introduction to an international learning environment with students from different backgrounds.
Contact with the powerful business environment in Germany, with multinational corporations, digital agencies, and innovation hubs.
NEC is well-equipped to provide students with dynamic careers in digital marketing and communication fields.
Recognitions & Accreditations
The program is delivered as part of the Master of Business Management (MBM) framework, recognised at postgraduate level in Germany and the EU.
The courses are designed to meet international standards of business and marketing education.
The degree awarded to the students is recognized throughout the European Union and is accepted worldwide by employers and institutions of higher learning.
Eligibility Criteria
The following criteria should be met by applicants for the Master of Digital Marketing & Communication
Have a recognized bachelor’s degree in business, marketing, communication, or related disciplines.
Submit official academic transcripts and certificates.
Have English proficiency (normally IELTS 6.5 or equivalent).
Submit a motivation letter and CV as part of the application process.
Applicants without a background in business or marketing are eligible to apply after completing a conditional Pre-Master course.
Awarding Institution / Degree Granted
Degree Title: Master of Digital Marketing & Communication
Awarding Institution: New European College (NEC) Business School, Munich, Germany
Language of Instruction: English
This master’s degree reflects European higher education standards and prepares students for strategic business roles in digital and communication fields.
Duration, Language & Study Mode
Duration: 3 semesters (approximately 18 months)
Language of Instruction: English
Study Mode: Full-time, on campus
Location: Munich, Germany
Intake: March, May, September, October, December, and February.
Why Study in Germany
Germany provides globally recognized higher education with strong industry networks, excellent employment options, and a conducive environment for international students. The German economy is among the biggest and most thriving in Europe, providing a conducive environment for students to pursue job opportunities in communications, digital business, and marketing. Munich, one of Germany’s major innovation and economic centers, is near technology companies, media houses, and international organizations that improve education and career experiences.
Scholarships & Funding Opportunities
Merit-Based Tuition Fee Reduction (NEC)
NEC Institutional Scholarship
Deutschlandstipendium (Germany)
Erasmus+ Mobility Grant
DAAD External Scholarships (subject to eligibility)
Private & Foundation-Based Scholarships in Germany
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