Programme Overview
The Master in Marketing Strategy and Innovation at Wekerle is a two-semester, full-time, fast-track program (two semesters) that prepares you for career roles in leadership positions in marketing. You will be capable of making strategic decisions in marketing across industries and international markets. You will also learn to work together with other business functions and external services providers and maintain an emphasis on analytical mind, strategic orientation, and customer mindset suitable for the modern digital age.
Admission Requirements
You need a Bachelor’s degree in Economics (or equivalent) to enroll in this programme.
Intakes & Fees
Duration: 2 semesters
Credits: 60 ECTS
Mode: Full-time
Registration Fee: 200 €
Learning Model
The programme emphasizes rigorous thinking and strategic understanding in marketing. You will be trained not just in marketing theory, but in how to align marketing strategy with economic realities, and apply it in real digital marketing contexts. You’ll also develop skills to integrate marketing functions with broader business operations.
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