GISMA University of Applied Sciences in Potsdam, Berlin, Germany, provides the MSc Business Management & Marketing, an advanced postgraduate program marrying solid business management principles with a deep marketing understanding. The programme is perfect for those who wish to become leaders in strategy, brand formation, e-marketing, and customer experience in a growingly globalized and digital market.
Key Facts
Duration/Track: Regular 24 months (120 ECTS), or shorter eligibility-based tracks (60 or 90 ECTS) depending on your background.
Intakes: Jan, Apr, Jul, Oct
Mode of Study
Hybrid format: lectures in-class + e-learning, supplemented by project-based learning and case studies etc.
Tuition Fees: ~ €24,200 for full 120 ECTS; ~ €15,500 for shorter tracks (60 / 90 ECTS)
Accreditation: The Marketing pathway is accredited by the Chartered Institute of Marketing (CIM) – giving additional recognition worldwide.
Entry Requirements
Similar to other tracks: Bachelor’s degree in relevant field + English proficiency etc.
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