Today’s world of marketing needs a lot more than simply creativity. Companies require information, technology, and knowledge about customers in order to create strong relationships and grow. The Master of Science in Digital Marketing program from the CBS International Business School / CBS University of Applied Sciences equips students for this future with a combination of strategic marketing studies and digital capabilities.
The course considers the entire digital customer journey, from branding and communication, engagement through monetization and retaining customers. The students are educated about the use of marketing psychology, consumer behaviour, AI technology, and data analysis in the process of designing an efficient digital marketing strategy. Real company cooperation, campaign developing exercises and professional pitches allow for practice that is in line with current market needs. The professors of the program who have experience in working in digital agencies, startups and multinationals bring valuable insights into the field.
Why Study This Program?
Gain expert knowledge in digital strategy, branding, and customer acquisition
See how AI, analytics, and behavior affect today’s marketing decisions
Discover how the whole digital customer journey works from start to finish
Get hands-on practice working on projects for actual companies
Develop skills needed for careers in international digital marketing
In addition to being academically rigorous, this course also allows you to see how successful companies work in the digital market environment and prepare for your future career in international marketing.
Why Study at CBS International Business School / CBS University of Applied Sciences?
The university is famous for its practice-oriented education model, which implies that students will get hands-on experience in business. The teaching style involves modern teaching practices to better prepare future professionals for working in the contemporary business environment.
The advantages include
Learning by applying knowledge through practical business cases
Professional industry training conducted by experienced individuals
Exposure to modern tools, AI applications, teamwork, and business simulations
International classrooms and networking opportunities
Significant emphasis on making students employment-ready
Furthermore, students will get an advantage of improving their knowledge of the German language along with their English language-based courses.
Recognitions & Accreditations
CBS University of Applied Sciences is a well-established higher education institute located in Germany, renowned for offering internationally oriented and practical-oriented courses. The university values practical education and partnerships in education that are career focused in keeping with contemporary business practices.
Eligibility Criteria
The applicant should satisfy the following criteria
Academic Criteria
Bachelor's degree or its equivalent
Academic transcripts and other relevant educational certificates
English Language Criteria
Proof of proficiency in the English language may be sought from applicants through various recognized tests or prior education in English.
Application Requirements
Completed online application form
Academic transcripts and certificates
Passport copy
CV/Resume
Supporting documents as required by the university
Applicants are also required to attend a personal admission interview conducted in English as part of the selection process.
Awarding Institution / Degree Granted
Upon successful completion of the program, students receive
Degree Title: Master of Science (M.Sc.) in Digital Marketing
Awarding Institution: CBS University of Applied Sciences
Language of Instruction: English
The program equips the graduates with knowledge of digital marketing, strategic communication, consumer analysis, and digital branding.
Duration, Language & Study Mode
Duration: 4 semesters
Study Mode: Full-time, On-campus
Language: English
Location: Cologne
Credits: 120 ECTS
Intake: Winter Semester
What are the reasons to study digital marketing in Cologne, Germany?
Germany's Cologne stands among the best cities in Germany as far as the media, technological, and innovative sphere goes. It provides ample exposure to the digital industry as well as the international market environment. There are plenty of marketing agencies, start-ups, media organizations, and global companies operating in the city.
The city is thus highly suitable for studying digital marketing. It offers international, business, and digital environment, giving students chances for professional networking.
Scholarships & Funding Opportunities
CBS Scholarships & Financial Support Options
External Scholarships in Germany (subject to eligibility)
Private & International Funding Opportunities
Exclusive Scholarships by My Admission Partner
With personal assistance from My Admission Partner, students get help in managing their tuition fees as well as their admissions processes.
Benefits include
Scholarship guidance and financial assistance support
Application and documentation assistance
Personalised counselling throughout the admission journey
Explore scholarships and exclusive benefits through My Admission Partner to know more.
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