🎓 Course Overview
Students who are eager to learn more about marketing and management strategies in the context of an international business can pursue a postgraduate course called M.Sc. in Strategic International Management with Marketing is available. To help students understand how companies effectively position themselves in foreign countries, the course integrates marketing knowledge with international management knowledge while focusing on International Marketing Management.
The effect of marketing methods on positioning, engagement, decision-making, and global market entry is taught to the students. The students are able to succeed in tough global markets where flexibility and creativity are the keys to success by emphasising the need to align marketing-driven growth with business thinking within modern Study Abroad Programs and global business education.
For candidates who aim to work in senior roles in dynamic global companies where marketing expertise and business thinking intersect, this course is perfect for students planning to Study in Europe and build international careers.
🌍 Why Take This Course?
Choosing this program enables students to:
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Develop strategic thinking for global business environments
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Understand contemporary marketing tools and consumer-driven approaches within International Marketing Management
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Understand the role of marketing in competitiveness and global expansion.
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Improve your capacity to make decisions based on research.
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Develop knowledge of digital and modern marketing trends.
This particular degree is most appropriate for students who have ambitions of working in the field of strategic marketing, international business development, or global brand management.
🏫 Why Study at International Business School?
International Business School is recognised for its career-oriented business education and learning-for-practice strategy. The organisation encourages engaging classroom settings, small-class teaching, and industry-related coursework at IBS Hungary, Budapest, one of the Top Universities in Hungary.
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Students can enjoy
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A modern and international academic environment
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Real-world case-based learning
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Global exposure through a diverse student community
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Strong academic and industry connections
đź“Ť Why Study in Budapest, Hungary?
Budapest is a great place to study business because it provides a great balance between cost and internationality. It is also a great economic centre in Central Europe, with international organisations, start-ups, and multinational corporations, making it an excellent destination for students planning to Study in Hungary.
By studying in Budapest, students can:
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Experience European business culture firsthand
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Access growing international career networks
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Live an exciting and affordable student life
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Study in a city that is a fusion of innovation and tradition
🎓 Recognition of Qualifications and Academic Standards
This International Marketing Management course is recognised within the framework of postgraduate education in Europe and is designed to provide academic and professional development that is relevant on an international level. The degree enables the holder to occupy positions that demand strategic management and marketing skills in international organisations, especially for those choosing to Study in Europe, among the Best Countries to Study in Europe.
đź“‘ Eligibility Criteria
The candidate must:
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Have a valid undergraduate degree
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Meet English language proficiency standards (IELTS/TOEFL or equivalent)
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Provide academic transcripts and the necessary IBS application documents
🏅 Awarding Institution / Degree Granted
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Degree Title: Master of Science (M.Sc. in Strategic International Management with Marketing)
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Awarding Institution: International Business School
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Language of Instruction: English
đź“š Duration, Language & Study Mode
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Duration: 3 semesters
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Credits: 90 ECTS
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Study Mode: Full-time, On-campus
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Language: English
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Location: Budapest, Hungary
đź’° Opportunities for Funding & Scholarships
IBS offers financial support options such as:
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Merit-Based Scholarships
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Early Application Discounts
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Academic Excellence Awards
External EU / International Funding Opportunities, including Study Abroad Scholarships
🤝 Exclusive Scholarships by My Admission Partner
Students applying through MAP may receive:
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Scholarship eligibility guidance from an experienced Study Abroad Counsellor
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Tuition fee assistance counselling
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Documentation support
Application strategy assistance for international Study Abroad Programs.
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